A leader in product development, marketing and sales enablement, Aaron is a marketing veteran with nearly 25 years of experience in the field. As Founder and Managing Director of Parachute Marketing, Aaron helps small- and medium-sized enterprises build and optimize their product and solution positioning, sales training, launch execution, analyst relations, customer communication, and public relations efforts. His experience spans over both the cybersecurity and telecom sectors where he has executed large-scale product introductions, managed both BTC and BTB product portfolios, and led numerous public-private partnerships with established, mid- and late- stage growth companies including ActZer.ai, WinMagic Data Security, TeraGo, Bell Canada, Rogers Communications, and Xplornet Broadband.